About JR Ridinger

JR founded Market America in 1992 and is the architect of the UnFranchise Business Development System—a business model that currently rewards more than 180,000 hardworking, independent business owners, more than 300 of whom have become millionaires. In a time of economic uncertainty, JR has leveraged Market America and SHOP.COM into a recession-proof business by offering in-demand, market-driven products through the company’s exclusive lines and millions of other items via the company’s online partner stores. Built on product, powered by people, he has created the ultimate online shopping destination where customers get paid to shop.

About Market America

Market America and SHOP.COM are changing the way people shop and changing the economic paradigm so everyone can become financially independent by creating their own economy. Market America's UnFranchise® Business is a proven plan with clear vision and strength, enabling Independent Shop Consultants to earn residual income, which can lead toward financial security.

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07 April 2010

Who and What Inspired you to Create Market America?

That is a loaded question. Fundamentally it was an evolution, a metamorphosis culminating in an epiphany that sent us on an amazing journey called Market America for the last 18 years. I saw the same weaknesses and mistakes repeat themselves in the direct sales industry for 10 years as a distributor, independent contractor, sales person and, eventually, as an officer with many companies. I saw the same hypocrisy, short-comings and downfalls repeatedly, but I also saw opportunities that no one seemed ready to seize.

Published in 10 Questions by JR Ridinger
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