The holiday shopping season is upon us, and as Shop Consultants we are all in an excellent position to leverage this amazing opportunity. SHOP.COM has some great deals and features that make your holiday shopping experience second to none, but it’s your job as a Shop Consultant to help your customers maximize their shopping experience with SHOP.COM. Michele and Tony Molinaro have been top retailers of the year several times, and after you view this brief video below I think you’ll have a good idea why. Michele and Tony excel as Shop Consultants because they are ambassadors for their portal, and do a great job connecting people with products.

I don’t intend for you to send this video to your potential customers, as it was clearly made by Michele to promote her and Tony’s portal – rather I want you to watch this and consider it as an excellent example of how to properly tailor content for your business to capitalize on the holiday shopping bonanza. Michele does a great job of highlighting the features and benefits of shopping with SHOP.COM, and also does a great job of directing shoppers to take advantage of all the great features and holiday deals by shopping through her portal. This is something that you need to do with your friends, family, and customers too!

I hope you enjoy Michele’s video, as perhaps it will help inspire you to create compelling content of your own that can help you drive more traffic to your portal and capitalize on the holiday shopping downpour! Tell me, what are you doing this holiday season to fully leverage the power of your SHOP.COM Portal? If you really want to challenge Michele and Tony Molinaro for Retailer of the year, you need to start creating effective content like this for your customers too!

Keep Growing!

-JR Ridinger