Please take a moment to read this very special message from Executive Vice President of Market America, Dennis Franks. Dennis shares some valuable insights into the six components of becoming a Master UnFranchise Owner. Please take a moment to read this valuable information from Dennis, and be sure to pass it along to your team as well!

Keep Growing!

-JR Ridinger

The Master UnFranchise Owner (UFO) Program is a structured system of success for Market America Independent Distributors. Formerly known as the UnFranchise Owner Program, this program has been renamed as the Master UnFranchise Owner Program to differentiate from the general terminology Independent Distributors use to refer to themselves as UnFranchise Owners.

In reality, this is a good reference for Distributors to use; however, Market America needed to differentiate those UFOs who signed on as Independent Distributors, who work the proven business development systems, from those who do not — for the simplest reason, to determine what a Master UFO could earn if they implemented the proven system versus those who did not.

Everyone has choices. Everything in your life is a reflection of a choice you have made. If you want different results, you have to make a different choice. In Market America, you can be a Sales Representative, an Independent Distributor, an UnFranchise Owner, or a Master UnFranchise Owner. To be a Master UnFranchise Owner you must do specific tasks, activities and procedures, which can be categorized in six components.

1. Use business support materials. This would include the use of approved digital and print support materials critical for duplication, consistency and professionalism.
2. Use of communication and management services. This includes having a UFMS subscription and maintaining a current UFO profile.
3. Personal product use and retail sales minimums. You will be expected to maintain a minimum of 1,300 BV of Market America-branded products and 45 IBV from online shopping for a respective calendar quarter. This is an example of being a product of the product, creating a Shopping Annuity™, and selling to your personally registered Preferred Customers.
4. Organizational building. This is simply personally sponsoring two qualified and active Distributors within each calendar quarter.
5. Training requirements. You must purchase three tickets to each World Conference and International Convention. You will need to conduct or attend one of each of the following trainings:
   • Basic 5 — per calendar quarter
   • New Distributor Training (NDT) — per calendar quarter
   • Executive Coordinator Certification Training (ECCT) — per calendar year
6. Maintain commission. You should consistently maintain commission by earning a minimum of $900.00 from BV or IBV commissions for the respective calendar quarter. And/or you must complete a UFO-Basic 5 Diagnostic Test and receive a score of 50 percent or higher. The Basic 5 test will identify your strengths and weaknesses within your business, both personal and group. It will allow you to target specific areas for improvement and help you prioritize your business activities that best impact your desired outcomes.

Each quarter that you achieve this Master UFO status, you will be recognized for your efforts and, more importantly, come closer to reaching your financial goals. Representing this effort is the coveted UFO pin. Every Million Dollar Club member is a qualified Master UFO. This is something to keep in mind as you set your goals. You can find the Master UFO requirements (UFO Booklet), as well as the UFO-Basic 5 Diagnostic Test on unfranchise.com under Downloads, Administration. It is highly recommended that you download these today and set your sights on qualifying and re-qualifying as a Master UFO each quarter as you grow your business.

The future is bright for the Master UFO Program. We have added a summary page of the Master UFO tasks and activities on the updated Getting Started Guide. Find the Getting Started Guide on unfranchise.com under Downloads, Sales Aids. (Or purchase hard copies – code: 391.) Earn your Master UFO pin and wear it proudly. Remember to stay focused and stay the course.

-Dennis Franks