About JR Ridinger

JR founded Market America in 1992 and is the architect of the UnFranchise Business Development System—a business model that currently rewards more than 180,000 hardworking, independent business owners, more than 300 of whom have become millionaires. In a time of economic uncertainty, JR has leveraged Market America and SHOP.COM into a recession-proof business by offering in-demand, market-driven products through the company’s exclusive lines and millions of other items via the company’s online partner stores. Built on product, powered by people, he has created the ultimate online shopping destination where customers get paid to shop.

About Market America

Market America and SHOP.COM are changing the way people shop and changing the economic paradigm so everyone can become financially independent by creating their own economy. Market America's UnFranchise® Business is a proven plan with clear vision and strength, enabling Independent Shop Consultants to earn residual income, which can lead toward financial security.

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18 April 2011

Blackberry Playbook - what is it good for?

Written by JR Ridinger

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As a CEO, it is vital that I have information readily accessible at all times. For quite some time though, it meant carrying around a laptop, a cellphone, folders, USB flash drives, hard drives and more.  With the necessity to carry so many gadgets, I had to then remember to pack chargers, memory cards and more. Essentially, I needed an entire bag just for all of my gadgets! This seemed hardly convenient - more like inconvenient. The whole point of technology is to improve upon past technology by making it faster and smaller, not to add more gear.

In 2010 though, things finally changed. Cellphones became smartphones, convergence devices that could make calls but also take pictures and videos.  Laptops became tablets, and everyone seemed to want in, with Apple making a huge splash with the iPad,

Then in 2010, Research In Motion (RIMM), announced the Blackberry Playbook -- another tablet coming to market to compete with the Apple juggernaut.  While reviews made it sound surprisingly good (and who wouldn't want a Blackberry product, they make great devices for handling email), so far, I'm not sold. There are two main reasons why I'm not sold.

 

First, who wants an unfinished product? The device apparently ships without an email client. While RIMM promises an update shortly after, we all know what that means, we give them our greenbacks and wait for them to push out an update.  For someone that makes such a great device for handling email, how can they not have an email client ready? That perplexes me.

Second, apps! What makes the Apple iPad so successful isn't the fact that it does so much more. Instead, it is the apps experience. Apple has some 350,000 apps while RIMM has well, a few thousand.

It seems like they're coming out with a band-aid for a product, just so they can keep people interested until their "real" product is ready.  For most consumers, dropping $499 for a base model, unfinished product is a stretch. I plan on waiting it out - what about you?

Will you be picking up a Blackberry Playbook or do you already have a tablet that meets your needs? If so, which one and why did you choose it?

Leave a comment.

Keep growing. I believe in you.

JR

Last modified on 18 April 2011
JR Ridinger

JR Ridinger

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12 comments

  • Comment Link John 18 April 2011 posted by John

    There is nothing even CLOSE to the iPad and all the awesome apps!

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  • Comment Link Sarah Rose Stack 19 April 2011 posted by Sarah Rose Stack

    We love iPad at our house! I waas so impressed on the power and productivity of iPad that we bought another one for my husband!

    On a side note, blackberry has one last big claim to the tech market and that is it's reputation as a superior emailing device. Why then would they ignore a built in e ailing function?!

    Furthermore, they are attempting to set themselves apart from other tablets by claiming to be the go to device for professionals and the corporate world. I'm guessing that most professionals need to email and more functionality than beautiful clear picture in downloaded video.

    I have all apple products but still keep my blackberry phone. I won't be purchasing a blackberry tablet until it offers something new special or at least complete!

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